BCBGMAXAZRIAGLOBAL continues to stand as one of the largest and most respected fashion powerhouses in the world.
Founder, Max Azria has swept men and women off their feet with his dazzling displays of clothing to make anyone that wears his collection feel absolutely fabulous. Chicago Monthly talks with Max Azria with his visions on spring 2012 fashion.
Max Azria has been in the fashion industry for years, designing collections for all seasons and events and has developed his style by the phrase bon chic, bon genre, which translates to good style, good attitude. This phrase encompasses the range of brands Azria continues to create and flatter his costumers. The multiple brands Azria develop include, BCBGMAZAZRIA, BACBGMAZAZRIA Runway, Max Azria, Hervé Léger, and BCBGeneration.
Besides Max Azria’s stylish collections, the French designer has expanded his innovative style for elite celebrities to wear anywhere from award ceremonies to performances. Celebrities have strutted in Max Azria’s wardrobe including Drew Barrymore, Sharon Stone, Ashley Judd, Heather Graham, and many more. Max Azria also teamed up with Miley Cyrus to develop trendy clothing for her 2009 tour. Celebrities are not the only people who are able to purchase and wear Max Azria clothing, BCBG Max Ariza brands are available for the public as well. As an expanding retail establishment, BCBG Max Azria can be found in department stores such as Macy’s, Bloomingdales, Saks Fifth Avenue, Neiman Marcus, Lord and Taylor and Dillard’s.
Chicago Monthly Magazine spoke exclusively to Max Azira about his new spring 2012 collection and here’s what he had to say -
What was your inspiration for the spring 2012 collection?
Spring 2012 was inspired by fluid silhouettes and weightless fabrics which reflect the fresh energy of the season. Confident, saturated brights with neutral accents reflect an urban, global spirit. The elongated proportions and sporty touches lend an element of active glamour and effortless elegance, while tribal accessories portray a modern, worldly sensibility.
How do you want women in Chicago to feel wearing your new collection?
The focus has always been to make women look and feel fabulous while keeping the process of getting dressed effortless. Wear your clothes with confidence and you’ll look good for any occasion.
What is your number one fashion don’t for the upcoming Spring 2012 season?
Fashion is all about looking good and feeling beautiful, so it’s necessary to choose styles based on what looks good on you, rather than what’s trendy at the moment.
Every season you are always re-inventing yourself with a fresh new look, how do you manage to always create new styles?
We’ve seen our woman grow up and become more sophisticated and daring, she is much more willing to take chances with her style and that same philosophy has been reflected in our collections.
You create fashion for all seasons but what is your favorite season of fashion to create?
We design our collections to make an easy transition from one season to another. Long sleeve silk or chiffon dresses look incredibly chic on summer nights and can be layered with a paper thin turtleneck for cooler fall weather.
What has been your best past experience in Chicago?
I love Chicago deep dish pizza and the energy of the city in general.
How would define Chicago’s fashion compared to other cities in the world?
Chicago women do it all and need chic, easy options that match their fast-paced lifestyles. Layering is key – a lightweight crew or turtleneck can winterize your wardrobe. Put them under dresses and blouses for a practical yet stylish wardrobe solution.
For more information on Max Azira please visit www.bcbg.com
By Mary LaPlaca
